Isabel Blackstone — Influencer Marketer & Content Strategist

Featured Work

Projects that prove it.

Real brand deals, real analytics, real results — not just class projects.

$TikTok video — 3.9M views AYBL$ TikTok video — capped delts 1.7M views

TikTok analytics — 26M views, 3.8M likes

Instagram analytics — 5.7M views, 98.1% non-followers

Brand Affiliate · 2025–Present

TikTok Personal Brand & Affiliate Strategy — Gymshark & AYBL

Built a fitness-focused TikTok account from scratch targeting college students through relatable gym humor and short-form video. Partners with Gymshark and AYBL as a paid brand affiliate — receiving products, earning 10% commission via unique discount codes, and maintaining full creative direction. Strategically uses TikTok Promote around seasonal drops and product launches, tracking For You vs. search traffic to optimize reach. Has navigated real brand deal negotiations — including evaluating and pushing back on exclusivity terms before signing a UGC deal with Thrivin on her own terms.

$100,000+ in revenue driven for brand partners. 26M post views · 40M+ unique viewers reached (365 days) · 3.8M likes · 160K shares · 80.4% For You page discovery rate.

TikTok Promote Affiliate Marketing TikTok Analytics Short-Form Video Brand Partnerships Partnership Negotiation Content Strategy

Digital Marketing Intern · Summer 2025

E-Commerce Sales at Diamonds on 95th

Built and launched a Squarespace e-commerce site from scratch, including the full product catalog. Independently managed Facebook Marketplace and eBay — shooting product photos, writing conversion-focused copy, and boosting paid ads on higher-ticket pieces to drive qualified traffic.

Generated $5,000+ in sales across Facebook Marketplace, eBay, and social channels over one summer internship.

Squarespace Facebook Marketplace Product Photography Paid Social Copywriting

UGC Creator · May 2026–Present

UGC Content Partnership — Thrivin

Signed a UGC content creation deal with Thrivin, a wellness brand based in Cyprus, to produce 5 approved talking-to-camera videos per month. Deliverables include raw vertical footage (1080×1920), structured hooks + body + CTA format, and b-roll capturing product details, movement, and lifestyle context. Negotiated the contract terms — pushing back on an initial exclusivity clause — and signed without restrictions on working with other brands.

First contracted UGC deal — demonstrates professional creator-side experience including contract negotiation, deliverable management, and multi-brand independence.

UGC Production Talking-to-Camera B-Roll Direction Contract Negotiation Vertical Video Brand Partnerships

Study Abroad Intern · May–July 2024

Vita Pilates × Dirtea Brand Collaboration (London)

Produced social content for a London pilates studio — TikTok and Instagram — throughout a summer study abroad internship. Captured live pilates classes, Head Spa sessions, and café moments. At the end of the internship, assisted on a brand collaboration campaign and photoshoot with Dirtea, a mushroom tea brand, creating cross-promotional content for both brands.

10,000+ views across content produced. Real brand collab execution from production to publish.

TikTok Instagram Brand Collab Content Production Cross-Promotion

Academic · Digital Marketing Coursework

Video SEO — "High Protein Meals for College Students"

Produced a YouTube video built around a specific target keyword. Conducted keyword research to identify a low-competition, high-intent term in the fitness/college niche, then tailored script, title, description, and metadata to match search intent.

End-to-end video SEO execution — keyword research through published content. Differentiates from candidates who only know social.

Keyword Research Video SEO YouTube Strategy Search Intent

Leadership · Sept 2025–Present

Brand Strategy & Marketing Director — Mizzou Visual Comm Club

Oversees a content team of 5 people, managing the content calendar, reviewing output, ensuring deadlines, and executing all posts on the club's Instagram. Previously served as Event Coordinator, leading workshops and creating materials in Canva and Photoshop.

12,058 Instagram views in 90 days · 58.4% non-follower reach. Consistently finding new audiences, not just existing followers.

Content Calendar Team Management Instagram Canva Adobe Photoshop

Where I've Worked

Experience

Sept 2025 – Present

Leadership

Brand Strategy & Marketing Director

Mizzou Visual Communications Club · Columbia, MO

Oversees a 5-person content team. Manages editorial calendar, reviews and approves content, executes all Instagram posts. Drives consistent non-follower reach through strategic content planning.

May–Aug 2025

Internship

Digital Marketing Intern

Diamonds on 95th · Palos Hills, IL

Built and launched e-commerce site on Squarespace. Managed product listings on Facebook Marketplace and eBay — photography, copywriting, and pricing. Ran paid ad boosts on higher-ticket items. Generated $5,000+ in sales.

March 2025–Present

Brand Affiliate

Creator & Brand Affiliate — Gymshark & AYBL

Personal Brand · TikTok

Manages fitness content brand with 11K+ followers, 26M post views, and 40M+ unique viewers reached. Partners with Gymshark and AYBL — receives products, earns commission via discount codes, and maintains creative control. Uses TikTok Promote for paid amplification. Driven $100,000+ in partner revenue through discount code conversions.

May–July 2024

Study Abroad Internship

Student Marketing Intern

Vita Pilates Boutique · London, UK

Produced TikTok and Instagram content for a London pilates studio. Participated in a brand collaboration campaign and photoshoot with Dirtea. Generated 10,000+ views across published content.

Sept 2024–Sept 2025

Leadership

Event Coordinator

Mizzou Visual Communications Club · Columbia, MO

Led workshops and networking events for the student org. Designed event materials in Canva and Photoshop. Transitioned into Brand Strategy & Marketing Director role in Fall 2025.

Toolkit

Skills & Tools

Platforms & Analytics

TikTok (organic + Promote) TikTok Analytics Instagram Instagram Analytics YouTube Google Analytics (GA4) Facebook Marketplace eBay

Creative & Production

Short-Form Video Production Product Photography Copywriting Canva Adobe Photoshop Squarespace Video SEO Keyword Research

Certifications

Google Analytics (GA4) HubSpot Social Media Marketing Digital Marketing Certificate (in progress)

AI Collaboration

How I work with AI tools.

I use AI purposefully — to get past the blank page faster and sharpen the idea, not to replace my voice. The creative direction and final call always stay with me.

01

Concept Development

Use ChatGPT and Claude to brainstorm and structure content ideas within the fitness/college niche. Bring a rough direction and iterate until the concept clicks — then filter for what actually fits my audience and voice.

02

Copy Refinement

Use AI to draft captions, product descriptions, and professional messaging, then rewrite in my own voice before anything goes live. AI accelerates ideation — I control the output. Direct, specific feedback ("change the wording," "make this tighter") until it fits.

03

Creative Ownership

Fully aware that AI cannot replace the actual video execution — my content depends on my face, personality, and physical presence. AI helps me think faster and write cleaner. It doesn't create the thing that makes the content work.

"AI gets me past the blank page on concepts and copy — then I rewrite it in my own voice before anything goes live. It accelerates ideation. I control the final product."

About

The person behind the metrics.

I'm a marketing graduate from the University of Missouri with a rare combination of creator instinct and marketing strategy experience. While most entry-level candidates talk about social media, I've built a fitness TikTok account to 11,000+ followers, 26M post views, and 40M+ unique viewers reached — and used that platform to secure brand affiliate partnerships with Gymshark and AYBL, run paid promotion campaigns, and drive $100,000+ in revenue for my brand partners through discount code conversions.

My professional experience spans a digital marketing internship where I drove $5,000+ in e-commerce sales, a study abroad internship in London where I produced content for a live brand collaboration with Dirtea, and a current leadership role as Brand Strategy & Marketing Director for Mizzou's Visual Communications Club, where I manage a team of five and oversee our Instagram presence.

I'm certified in Google Analytics (GA4) and HubSpot Social Media Marketing, completing Mizzou's Digital Marketing Certificate, and on the Dean's List. I'm genuinely fluent in the creator economy — not just the marketing theory of it — and I'm looking for roles in influencer marketing, brand marketing coordination, or social media management where both sides of that experience can make an immediate impact.

Education

B.S. Business Administration, Marketing
University of Missouri, May 2026
Dean's List · Digital Marketing Certificate (in progress)

Location

Columbia, MO (relocatable)

Currently Seeking

Influencer Marketing Associate · Marketing Coordinator · Social Media Manager

Links

LinkedIn ↗ · Canva Portfolio ↗

Get In Touch

Looking for an influencer marketer who's actually been on both sides of the deal?

I bring real creator-economy experience — not just coursework. If you're building out an influencer program, launching campaigns, or managing social presence at scale, let's talk.

[email protected] LinkedIn Canva Portfolio

IsabelBlackstone